Media companies don’t encourage blogging

Great post over at the Online Journalism Blog on the journalists’ attitudes to blogging, and how they feel it has affected their craft. Among several interesting points raised, it seems that journalists who work ‘outside of institutional constraints’ (ie. freelance, or working for a new and innovative company) were more likely to embrace and reap the benefits from blogging.

Those working for traditional media companies felt that blogging wasn’t valued by employers, and therefore not encouraged as a use of an employee’s time.

This links to my humble opinion on the ‘is it journalists fault?’ debate. There are plenty of journalists who want to innovate and evolve, but are trapped inside companies that are reluctant to change.


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