Media companies don’t encourage blogging

Great post over at the Online Journalism Blog on the journalists’ attitudes to blogging, and how they feel it has affected their craft. Among several interesting points raised, it seems that journalists who work ‘outside of institutional constraints’ (ie. freelance, or working for a new and innovative company) were more likely to embrace and reap the benefits from blogging.

Those working for traditional media companies felt that blogging wasn’t valued by employers, and therefore not encouraged as a use of an employee’s time.

This links to my humble opinion on the ‘is it journalists fault?’ debate. There are plenty of journalists who want to innovate and evolve, but are trapped inside companies that are reluctant to change.

Advertisements



    Leave a Reply

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s



%d bloggers like this: